{"title":"Memory Foam Mattresses","description":"","products":[{"product_id":"pureflex-memory-foam-mattress-multiple-thickness","title":"Pureflex Memory Foam Mattress","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eDS Living Pureflex Memory Foam Mattress\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eA great night's sleep starts with the right mattress. The DS Living Pureflex Memory Foam Mattress pairs a layer of CertiPUR certified pressure-relieving memory foam (V40 Visco-Elastic Memory Foam) with a high-density support foam base (V30 High-Density Reflex Base), moulding to your shape, easing pressure at the shoulders, hips and lower back, and keeping your spine aligned all night.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eIts gently cradling medium-soft feel suits back, side and combination sleepers, while the memory foam layer minimises motion transfer so you will not disturb your partner. Available in a range of depths to suit every bed and budget, from a sleek low profile ideal for bunk beds and cabin beds through to an extra-deep option delivering hotel-quality support.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eChoosing your depth\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003e10 \/ 12 cm\u003c\/strong\u003e - Low profile, ideal for bunk beds, cabin beds, children's beds, trundles and campervans\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003e15cm\u003c\/strong\u003e - A versatile everyday depth for guest beds, day beds and growing children\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003e20cm\u003c\/strong\u003e - Our most popular choice, balancing comfort and support for regular adult use\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003e25cm\u003c\/strong\u003e - A deeper memory foam layer for enhanced pressure relief and a more luxurious feel\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003e30cm\u003c\/strong\u003e - The most luxurious in the Pureflex range, highly recommended for those with back pain, joint discomfort, or anyone who simply wants the very best night's sleep\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eWhichever depth you choose, both foam layers are CertiPUR certified, fire resistant and fully compliant with UK fire safety regulations. The breathable open-cell structure promotes airflow to help you sleep cooler, and the naturally hypoallergenic foam resists dust mites and mildew, ideal for allergy and asthma sufferers.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe soft-knit polyester zip cover is removable and machine washable. Wash cool and air dry. Delivered rolled and vacuum packed, the mattress fully expands within 24 to 72 hours in a well-heated, ventilated room and cannot be re-rolled once expanded. No flipping needed, simply rotate regularly. Made in the UK and backed by a 5-year manufacturer guarantee.\u003cspan class=\"selectable-text copyable-text xkrh14z\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e**Please get In touch with our customer care team to register for your extended guarantee\u003c\/p\u003e","brand":"DS Living","offers":[{"title":"10cm\/4 inch \/ Small Single","offer_id":56493205717327,"sku":"RNG_Pureflex1+32ft6","price":86.99,"currency_code":"GBP","in_stock":true},{"title":"10cm\/4 inch \/ Single","offer_id":56493205881167,"sku":"RNG_Pureflex1+33ft","price":86.99,"currency_code":"GBP","in_stock":true},{"title":"10cm\/4 inch \/ Small Double","offer_id":56493206045007,"sku":"RNG_Pureflex1+34ft","price":109.99,"currency_code":"GBP","in_stock":true},{"title":"10cm\/4 inch \/ 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King","offer_id":55987690144079,"sku":"RNG_Pureflex3+96ft","price":365.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0952\/2164\/5647\/files\/Pureflex_Hero.jpg?v=1776858810"},{"product_id":"puredream-memory-foam-orthopaedic-mattress","title":"PureDream Premium Memory Foam Mattress","description":"\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003ePureDream Memory Foam Mattress by DS Living\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eSleep deeper. Wake up better.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eTossing, turning, waking up with a stiff back most of that comes down to one thing: your mattress isn't supporting you properly. PureDream fixes that.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eAt its core is \u003cstrong\u003eIntelli-Memory Foam\u003c\/strong\u003e, a responsive layer that moulds to your body's exact shape, cradling your shoulders and hips while keeping your spine in proper alignment. Beneath it, the high-density \u003cstrong\u003eOptiCore base\u003c\/strong\u003e adds the structural support your body actually needs so whether you sleep on your back, side, or front, you're properly held, not just cushioned.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eAvailable in three depths, matched to your body:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003e20cm-\u003c\/strong\u003e ideal for lighter sleepers who want gentle, responsive comfort\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003e25cm–30cm-\u003c\/strong\u003e built for heavier sleepers who need firmer, deeper support\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eChoosing the right depth matters more than most people realise too soft, and heavier bodies sink and lose spinal support; too firm, and lighter bodies don't get the pressure relief they need. Pick the version that matches your weight, and the mattress does the rest.\u003c\/p\u003e\n\u003ch4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"\u003eBuilt for real, everyday life\u003c\/h4\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe \u003cstrong\u003esoft-knit cover unzips and washes\u003c\/strong\u003e in your machine no more worrying about spills, sweat, or dust building up over time. Underneath, breathable foam layers keep air moving through the mattress, so you stay at a comfortable temperature all night instead of overheating.\u003c\/p\u003e\n\u003ch4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"\u003eDelivered smart, not stressful\u003c\/h4\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003ePureDream ships compressed and rolled in a box  easy to carry, easy to bring upstairs, no wrestling with an oversized mattress on delivery day. Once unwrapped, it begins expanding within minutes, though \u003cstrong\u003efull expansion takes up to 72 hours\u003c\/strong\u003e this is completely normal for high quality memory foam and ensures the mattress reaches its true shape and support level. A size variance of around 10% during this process is expected and not a fault.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003ePlease wait the full 72 hours before sleeping on your mattress\u003c\/strong\u003e, to let it settle into its final form.\u003c\/p\u003e\n\u003ch4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"\u003eSafety and quality you don't have to question\u003c\/h4\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eMade entirely in the UK, PureDream meets \u003cstrong\u003eBS 7177 fire safety standards\u003c\/strong\u003e and is \u003cstrong\u003eCertiPUR certified\u003c\/strong\u003e - meaning it's manufactured without harmful chemicals, heavy metals, or ozone-depleting substances. It's a mattress you can put your family on without a second thought.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe dense foam construction also does double duty as a \u003cstrong\u003emotion and sound isolator\u003c\/strong\u003e so a restless partner, a pet jumping on the bed, or late night bathroom trips won't disturb your sleep.\u003c\/p\u003e\n\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003ch4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"\u003eWhy PureDream?\u003c\/h4\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e😴 \u003cstrong\u003ePressure-relieving support\u003c\/strong\u003e - Intelli-Memory Foam + OptiCore base work together for spinal alignment and undisturbed sleep\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e🛏️ \u003cstrong\u003eEffortless hygiene\u003c\/strong\u003e - removable, machine-washable cover keeps things fresh long-term\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e📦 \u003cstrong\u003eHassle-free delivery\u003c\/strong\u003e - compressed and boxed, expands at home in minutes (fully settles within 72 hours)\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e👨👩👧👦 \u003cstrong\u003eFamily-safe by design\u003c\/strong\u003e - BS 7177 fire-safety certified and CertiPUR certified, chemical-free\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e👑 \u003cstrong\u003eProudly made in the UK\u003c\/strong\u003e - quality-controlled from foam to finished mattress, with motion isolation built in\u003c\/p\u003e","brand":"DS Living","offers":[{"title":"10cm\/4 inch \/ Small Single","offer_id":56493238485327,"sku":"Puredream1+32ft6","price":89.99,"currency_code":"GBP","in_stock":true},{"title":"10cm\/4 inch \/ 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